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Horseracing is one of Britain’s most popular leisure activities and offers a wide variety of sponsorship opportunities. Attendances at British race meetings are at an all-time high, and topped six million in 2005.
With the combination of live attendance and television audiences, corporate sponsors can reach their target markets and racing has proved that it can be a valuable component of any marketing mix.
This section details what racing has to offer for the sponsor, from a major company to an individual.
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Introduction to sponsorship There are several types of sponsorship available, from race sponsorship to sponsoring an individual jockey. |
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Case Studies

Many sponsors have had a long association with racing and have received rewarding results. We look at some successful case studies.
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Jockeys Sponsorship

Read the list of jockeys and their sponsors
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